Pillar #4 - Communication and Community Engagement

Pillar #4: Communication and Community Engagement

GOAL: Foster positive relationships and collaboration among all stakeholders

Objective A: Improve internal and external communication


  • Increase the number of mobile app downloads
  • Increase the number of "calls to action" on social media platforms
  • Increase social media and web engagement
  • Expand and streamline the number of platforms for communication


  • Promote ongoing and open communication among all stakeholders
  • Increase engagement through meaningful and timely interactions
  • Develop a more open system of communication between school, district, and community
  • Develop a coordinated system of surveying stakeholders and use focus groups to identify ways to improve communication
  • Develop a system of tracking engagement across existing communication platforms
  • Distribute timely content through available channels (publications, web, email, mobile, social media, face-to-face)

Objective B: Contribute to and grow positive regard for the organization throughout the greater community


  • Increase number of likes, fans and followers on the district and Superintendent social media pages
  • Increase the number of positive customer service experiences


  • Provide communication training for schools and staff to enhance customer service satisfaction
  • Develop marketing campaigns to enhance district initiatives
  • Create campus tour videos
  • Use social media to improve transparency
  • Develop meaningful employee recognition programs
  • Increase the use of communication tools to share district news, achievements, and celebrations
  • Promote the District Strategic Plan
  • Conduct surveys focused on customer service and communications
  • Engage local legislators on district needs and achievement
  • Enlist and empower students as voices of academic, school, and district achievement

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